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News - Ties with US protected by Chamber Deal
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The BABC Midlands is pleased to announce that it is has merged with Birmingham Chamber of Commerce and Industry (BCI).
The merger follows the BCI’s announcement last week that it had acquired Southern Staffordshire Chamber of Commerce and further strengthens its position as the region’s leading business support organisation.
Cassie Muir, the Chicago-born executive director of the BABC, said: “This is a tremendous opportunity for the BABC. It was founded in 1996 by a group of Midlands-based professionals and we remain strongly engaged in transatlantic ventures.
“Our team will be working hard to build on the base of members in the Midlands and continue to organise high-profile events.
“The US is the Midlands’ No 1 foreign direct investor. But our work will become more important given that the American track and field athletics team will be based in Birmingham in the build-up to the 2012 Olympics.
In addition, there will be important UK/US connections with the Jamaican athletics team, which will also be based here.”
Its access to the right connections, audiences, markets, influence and intelligence has resulted in a number of transatlantic business successes. This included developing business in the US for Brintons Carpets, whose chief executive Harry Reilly is now BABC’s chairman.
He said: “We are delighted to have been embraced into the Birmingham Chamber family. The USA is the most important market in the world for commercial carpets and Brintons has used a number of the US BABC chapters to effect introductions at senior levels to potential customers and specifiers on a regular basis.
“The ability of the BABC to put us in contact with the right people is second to none and we have always been warmly welcomed. The support has been terrific.
Paul Bassi, president of the BCI, said: “The BABC becomes an important addition to the services offered by the Chamber. We already have an enviable global reputation for promoting international trade. The merger with the BABC will build on this support and strengthen our position.”
To view media coverage on this merge please click on the PDF above
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